About Fortytwo
Founded in Sweden and headquartered in Malta, at Fortytwo, we are a multicultural team of professionals, and we pride ourselves on being innovative, and robust. We are a global communication technology solutions provider specialising in international mobile messaging solutions and services through its proprietary infrastructure, systems, and platforms. With a global messaging connectivity network that reaches more than five (5), billion subscribers, worldwide, Fortytwo is a leader in this dynamic messaging interoperability industry.
The Opportunity
Fortytwo is looking for a Head of B2B Digital Sales to build, lead, and scale the company’s digital sales, online acquisition, lead generation, and conversion strategy across international B2B markets.
Today, Fortytwo’s commercial activity is mainly driven by physical events, trade shows, direct relationships, phone-based sales, and traditional business development activities. The company now wants to develop a structured digital sales channel capable of generating leads, converting website traffic, activating digital campaigns, and measuring the full customer acquisition funnel.
The Head of B2B Digital Sales will be responsible for creating this function from the ground up, defining the strategy, tools, processes, KPIs, campaigns, team structure, and conversion model required to generate measurable digital sales opportunities.
Your Responsibilities
We are exploring ways to grow our team and in taking ownership of this role, your main areas of responsibility will be:
Design and implement Fortytwo’s B2B digital sales strategy from scratch.
Build a scalable digital lead generation and online conversion model.
Define the digital sales funnel, from traffic generation to lead qualification, conversion, on-boarding, and revenue tracking.
Develop and manage digital acquisition campaigns across relevant online channels.
Coordinate online advertising activities, including paid search, paid social, display campaigns, retargeting, and industry-specific digital campaigns.
Work with marketing, sales, product, and management to align messaging, positioning, campaigns, and conversion goals.
Improve the company’s website conversion performance, including landing pages, calls to action, lead forms, customer journeys, and campaign tracking.
Define and monitor KPIs such as traffic, cost per lead, conversion rate, qualified leads, sales pipeline generated, customer acquisition cost, campaign ROI, and revenue contribution.
Introduce tools and processes for digital sales tracking, CRM integration, lead scoring, marketing automation, and campaign reporting.
Coordinate internal and external resources involved in digital advertising, content, website optimisation, analytics, and sales conversion.
Build reporting dashboards for management and provide regular performance updates.
Test, measure, and optimise campaigns continuously.
Create a structured approach to digital acquisition across multiple countries, markets, customer segments, and industries.
Support the development of a more data-driven, scalable, and measurable sales organisation.
Your skillset
Proven experience in B2B digital sales, online sales, digital sales, performance marketing, digital acquisition, or growth leadership roles.
Previous experience building a digital sales or digital acquisition function from the ground up.
Strong knowledge of digital advertising, lead generation, conversion funnels, campaign management, and performance KPIs.
Experience managing online campaigns across multiple markets, countries, or customer segments.
Strong understanding of CRM systems, lead tracking, marketing automation, analytics, and sales funnel reporting.
Experience coordinating internal teams, external agencies, freelancers, or specialist providers.
Ability to define strategy and execute hands-on when required.
Strong analytical and commercial mindset.
Experience working in a multicultural and international business environment.
Excellent communication, leadership, and coordination skills.
Fluent English, both written and spoken.
Required Experience and Skills
Previous experience in B2B sales and technology, SaaS, telecom, messaging, CPaaS, digital platforms, Fintech, or other international digital industries.
Experience with Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising, SEO/SEM, retargeting, email marketing, and conversion optimisation.
Experience using CRM and automation platforms such as HubSpot, Salesforce, Pipedrive, Zoho, Marketo, or similar tools.
Strong understanding of website analytics, attribution models, A/B testing, landing page optimisation, and campaign ROI measurement.
Experience creating sales funnels for complex B2B services or technology products.
Ability to work with senior management to define commercial targets and convert them into measurable digital initiatives.
The Benefits
We believe that our employees are our greatest asset. Joining Fortytwo means becoming part of an ambitious team that fosters collaboration, embraces diversity and operates with a strong sense of unity. You will be working side by side with some of the greatest talent in the industry. In addition to offering competitive salaries, all our employees are provided with:
Hybrid working
Career progression
Health insurance
Life insurance
Gym / Employee Wellness Allowance
In-house Yoga Classes
Mental Well-being Support
Discount on other insurance policies
Corporate discount app
Weekly lunches, Fresh Coffee & Snacks
Team building activities and events
Casual dress code