Nowadays people tend to prefer the quicker way of communicating with each other using text messaging rather than emails or phone calls. As the world’s fastest growing communication, Instant Messaging (IM) is not only convenient and flexible but can provide access to an ever expanding audience. As an example, Viber – a key IM provider – has over 600 million registered users in 193 countries.
Across the spectrum, innovative companies are capitialising on the elements of IM that their clients value most – direct, simple and instant communication. However, the recruitment industry has been something of an exception and has relied on email to communicate with candidates. With career sites and job boards, candidates register for accounts to apply for jobs or to receive job alerts via email, a process which typically involves further emails for confirmation of receipt from the recruitment agency and passwords to access their account at any given time. This is not only time-consuming but potentially confusing for the candidate. Furthermore, it’s not possible for recruiters to know if emails have been read or at least viewed by the recipient. This where IM steps in.
Here we outline six reasons why IM is the future for candidate engagement and recruitment:
- Large audience
Regularly used messaging apps have an enormous user base which can help recruiters reach a greater number of candidates. Instant messaging is one of the largest growing apps in recent years, with WeChat remaining the market leader with over 650 million subscribers. In a recent study, Business Insider found that the world’s four largest instant messenger services have over 2.9 billion users, over 500 million more than the world’s four largest social networking sites combined (Facebook, Twitter, Instagram and LinkedIn).
- Rapid communication
IM is one of the fastest forms of communication – the word “instant” explains it all. It can be an extremely effective tool for communication with candidates and since IM can be available on every mobile device, push notification is also included. Unless a user has disabled push functionality for IM apps, your candidates will receive your message on their phone once you hit send.
- Quick response times
IM facilitates ease of use and candidates are more likely to respond quickly to a message using their mobile phone than opening an email and composing a reply.
IM is feature-rich and supports a wide spectrum of audiovisual content including images, CTA buttons, videos and audio files, with up to 1000 text characters in any language. The recruitment opportunities for these are endless, allowing you to engage with candidates in whatever way you want.
- Threaded conversations
The ability to track end-to-end conversations about opportunities is a major plus for recruiters and candidates. The conversation thread can be accessed and added to, by either the recruiter or the candidate and is available in the future for further discussion if necessary. This is a fantastic feature for the candidate as it conveniently stores all of the communication in one place as opposed to several emails which can be confusing and may require passwords to access at any given time.
- Familiarity and convenience
IM platforms are familiar tools which are used on a daily basis in regular communications with friends and family. Since the apps are broadly used, potential candidates are already familiar with the technology and require little or no training, allowing for immediate uptake of use.
Clearly, it makes sense for recruiters to incorporate IM into the recruitment process. For further information about IM and what Fortytwo can do for you, please contact our dedicated team here.