Database cleaning

April 19, 2015


Organisations increasingly value the importance of an optimised database to interact with their customers through e-mail or SMS marketing. A database can include a broad range of personal data including gender, nationality, age and other personal information subject to change such as a user’s email address or mobile phone number.

Before launching a mobile marketing campaign, Fortytwo strongly recommend that you run your database through our Number Validation Services (NVS).

Once complete, NVS will determine whether the mobile phone numbers in your database are:

  1. valid
  2. powered on or off
  3. roaming

Our Number Validation Services ensure that the mobile numbers in your database are accurate and valid and that your mobile marketing campaigns successfully reach your client base.

To learn more about how you can benefit from Fortytwo’s Number Validation Services, contact us at


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