Data protection compliance

April 19, 2015

usecase

Due to the meteoric rise in email marketing and promotional SMS Marketing, many organisations collect data from their customers in order to establish and maintain a database. Typically a database will contain information such as the user’s name, surname, gender, nationality, email address and mobile phone number.

All organisations in Europe that own a database/s are legally obliged to protect the information the database contains, as per the UK’s Data Protection Act, 1998. This Act brought the UK in line with the EU Data Protection Directive of 1995 which required European Member States to protect people’s right to privacy regrding the processing of personal data.

The Act has the following 8 principles which specify that personal data must be:

  1. Processed fairly and lawfully
  2. Obtained for specified and lawful purposes
  3. Adequate, relevant and not excessive
  4. Accurate and up to date
  5. Not kept any longer than necessary
  6. Processed in accordance with the “data subject’s” (the individual’s) rights
  7. Securely kept
  8. Not transferred to any other country without adequate protection in situ

Fortytwo’s Number Validation Services check mobile numbers’ validity and accuracy, allowing you to proactively keep your database up-to-date and compliant with the Data Protection Act.

To learn more about how you can benefit from Fortytwo’s Number Validation Services, contact us at sales@fortytwo.com.

 

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