Users around the world are using instant messaging (IM) to not only chat with friends, but also interact with brands, scan through merchandise, and watch content.
Instant messaging (IM) is quickly becoming one of the most important channels for brands to communicate with consumers.
In a world where data-driven marketing has become the norm, personalisation has become something of a holy grail in terms of mobile marketing, according to a recent report by marketing experts Ascend2.
As an industry leader, we are proud to announce our first-to-market release of advanced capabilities to our Instant Messaging (IM) API.
Nowadays people tend to prefer the quicker way of communicating with each other using text messaging rather than emails or phone calls.
According to recent research, Instant Messages sent on platforms such as WhatsApp, Viber and Facebook Messenger are overtaking the global digital communications landscape to become the most popular global communication channel in 2016.
As part of Fortytwo’s Advanced Messaging Platform (AMP), Fortytwo launched its Instant Messaging (IM) Gateway in early June, facilitating Application-to-Person (A2P) messaging in collaboration with Viber as its first IM Gateway provider.
Fortytwo, a global provider of messaging solutions for enterprises and developers, today announced the launch of its Instant Messaging (IM) Gateway.