Insights

Why your business needs to focus on mobile marketing

June 16, 2016

According to the latest Media Consumption Forecast from Zenith Optimedia, the future is bright for mobile media consumption.


Five key trends shaping the future of mobile connectivity

May 18, 2016

Deloitte have just released the first edition of their Global Mobile Consumer Trends Report.

Enterprise or International, which will drive A2P volumes?

February 17, 2016

It is becoming strikingly obvious, that MNO’s are finding it increasingly difficult to sustain profitable business models, without the need for consolidation.

What is fair interconnect?

January 18, 2016

What is interconnect? Interconnection is at the core of communication among mobile subscribers and mobile operators alike.

What’s A2P and what does it mean?

July 31, 2015

Firstly, here are some definitions you’ll need to know, A2P refers to Application-to-Person, P2P to Person-to-Person and OTT to Over-the-top messaging.

4 top mobile marketing trends for 2015

January 19, 2015

According to Marketingland.com, 2014 will be remembered as the year dominated by an increase in smartphone ownership and use and mobile commerce transactions.